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SIA Jewellery

About SIA | SIA Jewellery:

Sia Art Jewellery is one of India’s leading Retailer in Fashion Jewellery and one of the most visible online brand since 25 years. Sia Art Jewellery was started with a mission to change the way Fashion Jewellery was bought in India. We had created the boon in Fashion Jewellery organized sector with our leading position & are still winning hearts of the customers across the globe.

Sia has successfully introduced the concept of high quality, flawlessly crafted jewelry at affordable price points from designer bridal necklace set to statement earrings to enormous bracelets to narrative pendants, to CZ rings to contemporary wear.We have head to Toe fashion jewellery with us as well as designer jewellery to conquer your jewellery need.

Jewelry plays an important role in a woman’s life - it is what a woman uses to express herself, Be a mother, a student, an entrepreneur or a doctor – retrieve your fashion wherever you go with Sia.

Our aim is to bring together timeless jewellery that's meticulously crafted with the right blend of age-old mystique and elegant modern touches, to provide a comprehensive collection that's affordable while high on quality matching all the needs of the women.

'Labels of Love' - A Luxury Line by SIA’ is a new concept store by Sia Jewels Pvt. Ltd., the nations largest jewellery retailer. The company has been specialising in the jewellery, clothing & accessory retail business along with hospitality since it was first established in 1995.

This new venture will host creations from different cities & countries under one roof. It will carefully curate traditional and contemporary jewellery & accessory designs from multiple established & emerging designers.
'Shay' - A Designer Apparel Line by SIA’ is a new concept store by Sia Jewels Pvt. Ltd.
This new venture will host designer apparel collections from different cities & countries under one roof from multiple established & emerging designers.
'CheapNbest' - A one-of-a-kind B2B online Fashion & Lifestyle marketplace. An app & web-based platform for convenient & hassle-free business transactions.
CheapNbest was started to transform the skyline of Brick N Mortar industry and make it hassle-free.

Fashion and SIA

Our quality policy is to give “simply the best”. There are many different varieties of jewellery, displayed through a systematic process. Alteration in readymade jewellery available to any colour, size and to some extent design also. Customer related schemes of gift vouchers, credit note, privilege club and festival collections are also undertaken at Sia. The Gems Club is the privilege club for frequent shoppers at Sia, who are rewarded each time with gift vouchers, special previews and special discounts. Currently, there are over 1Lakh+ loyal members, who add upto almost 60% of the company’s revenue share.

SIA is exclusive fashion jewelry conceived by artists, brought to life by master jewelry-makers and adored globally.

Each of SIA’s irreverent creations starts life on paper as a designer’s celebration of beauty, success, fashion and love. These designs are then painstakingly sculpted and brought to life by artisans using the finest quality materials.

SIA’s designers take inspiration from beauty in all its forms and manifestations. This results in a diverse range of beautiful masterpieces that are embraced by style icons and trendsetters across the world. A celebrity in its own right, over the years, SIA jewelry has adorned the sets of countless TV shows and movies and is the favourite pick of Most of Indian’s topmost designer Clad.

Neeta Lulla, Vikram Phadnis, Manish Malhotra, Shane & Falguni Peacock, Abu Jani- Sandeep Khosla….are just some of the names who are the stars of the fashion world. They are also some of Sia’s satisfied customers- and our stores often spot some of India’s leading actresses like Preity Zinta, Juhi Chawla and Bipasha Basu picking up their favorite jewellery.

Apart from numerous designers, Sia has also wowed audiences in soaps like Jassi Jaisi Koi Nahin, Nach Baliye 1 & 3, Baa Bahoo Aur Baby, Maximum Style, Resham Dankh, Great Indian Laughter Challenge, Zoom Top 20, Aaja Jhoom Le and countless others.

Even the Latin superstar Shakira picked up a few pieces from the Victorian Gold collection on her last trip to India.

Another testimony which establishes Sia’s credentials with the Bollywood fraternity is the fact that Sia has designed and produced the complete jewellery for Farah Khan’s latest directorial venture, Om Shanti Om- starring Shahrukh Khan and Deepika Padukone- which spans across 2 time periods- hence from re-creating the magic of historical jewellery to predicting future fashion trends- Sia spans the entire spectrum.

Even though fashion forwardness depends a lot on changing societal trends, over the past 19 years, Sia products have been flying off the shelves- a sure sign that the product adheres to the ‘delight’ norms of jewellery design and after sales-service. Most of the times, though, what brings in customer delight are the matching accessories- the largest collection anyone can find under one roof.

SIA’s extensive range of rings, bangles, bracelets, earrings, necklaces and pendants appeal to connoisseurs of all ages and also make a perfect gift for your loved ones.

Sparkle up your look with SIA!

SIA Ahead
With a view to providing complete customer delight spanning the lifestyle and fashion spectrum, Sia plans to have business interests with top fashion brands. Sia has planned an extensive network of exclusive retail outlets, along with other sub brand launches to cater to a wider and more discerning audience.


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